Idea Development
Naming
Creative Direction
Visual Identity
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For The Beauty Capsule, a beauty concept based in Abu Dhabi, we were entrusted with comprehensive creative direction, including the naming, typeface design and overall branding guidelines.
The founder’s vision was to create a feminine space that would offer a broad spectrum of beauty services. To embody this
essence, we developed the name “The Beauty Capsule”, signifying a space where beauty is both encapsulated and
timeless.
The typeface we designed was crafted with curves to emphasize the feminine style integral to the brand’s identity.
Additionally, the colour palette was carefully chosen to attract and appeal to the target clientele, ensuring that every aspect of the branding resonated with the founder’s vision of elegance and femininity.
