Idea Development
Naming
Creative Direction
Visual Identity
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For Ribbon, a strudel-bar concept where every pastry is
handmade, our branding mission was to ensure the artisanal
detail and passion poured into each product were mirrored in the visual identity.
The typography was crafted with exceptional care, with elements
around the shape of each letters intricately designed to echo the unique form found in each pastry, reflecting the bespoke nature of Ribbon’s offerings.
Adopting a boutique approach, we aimed for an identity that was elegant yet playful, and warmly inviting — a reflection of the brand’s ethos and the personalized experience of enjoying handmade strudels.
