Idea Development
Creative Direction
Visual Identity
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For One Third, an innovative food platform for home-grown
concepts and enterprises, our agency was responsible for the
complete branding, including signage placement and design, as well as the creation of comprehensive branding guidelines.
Acknowledging the platform’s commitment to fostering community and culinary innovation, we crafted a distinctive brand identity that was intentionally straightforward yet engaging.
The philosophy of One Third draws inspiration from the Islamic saying “hadeath”. This principle suggests that fulfilment comes from equal parts food, drink, and breath. Our design strategy purposefully focused on Arabic typography to capture this aspect of One Third’s ethos.
