Idea Development
Naming
Creative Direction
Visual Identity
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For Blue Line Health Center, a professional massage center specialising in medical treatments based in Los Angeles, our task was to craft a brand identity that would simultaneously evoke calmness, convey professionalism, and reassure patients.
The branding strategy focused on creating a serene and trustworthy atmosphere, leveraging colour schemes, typography, and imagery that not only resonate with tranquility and healing but also affirm the centre’s credibility and specialized focus in medical massage treatments.
