Idea Development
Naming
Creative Direction
Visual Identity
Packaging
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We were commissioned to develop a name and brand identity for
this innovative concept store.
The store was conceived as a curated platform to showcase
regional designs along with a distinctive café operated by a
rotating selection of local cafés, and required a name that
reflected its multifaceted nature. “Plateau” was chosen for its connotations of an elevated space where diverse elements converge in harmony.
Our goal was to maintain simplicity and versatility in the branding, ensuring that no matter the variety of brands and styles curated, they would resonate cohesively both in-store and online.
We went further to design a series of patterns that could be used for packaging, stickers, and more, choosing a delicate colour palette that would complement any product showcased within Plateau.
